Back in 2010, when we started the SkirtBike™ project, almost all media content was about cycling as a sport, considering a heroic act to bike to work on the streets of Bucharest, especially as a female in a chic outfit. At the first SkirtBike™ , we had only 150 participants, that overcome the bad weather, but people got he message right and the following year, we had about 300 women and a few men wearing kilts proudly riding together. Last year, 2000 women joined the SkirtBike movement in 11 different cities in Romania, making it a national event.