Cyclechic.hu şi Street Fashion Budapest sunt în căutarea celui mai chic şi stylish biciclist din Budapesta. În ultimii 6 ani, ciclismul nu numai că a devenit un mijloc inteligent şi alternativ de transport, dar şi un stil de viaţă, un mod de exprimare a modei si a felului de a fi. “RIDE THE CATWALK!” este o campanie care promovează ciclismul şi îi invită pe locuitorii Budapestei să trimită o fotografie cu ei pe bicicletă. După trei săptămâni de promovare a fotografiilor acestora prin presa online, bloguri, reviste de modă, bicicliştii vor fi jurizaţi de o comisie formată din:
- Luu Anh Tuan (fashion designer, ANH TUAN)
- Bianka Bujdosó (blogger, OurFashion.blog.hu)
- Linda Fogt (blogger, Cyclechic.hu )
- András Hajdu (photographer, Én és a biciklim)
- Dóra Kolontai (stylist, Glamour magazine)
- Ildikó Simonovics (curator, Street Fashion Budapest)
- Péter Szűcs (editor-in-chief, Fashion Issue magazine)
- Attila Till (celebrity)
- Mikael Colville- Andersen (founder of Copenhagencyclechic.com, one of The Guardian’s TOP10 fashion blogger)
courtesy photo of cyclechic.blog.hu
Cyclechic.hu and Street Fashion Budapest are seeking for the most stylish and unique cyclists of Budapest. In the last 6 years cycling has not only become an easy and feasible way of transportation but a fashion statement as well. Bicycle is part of our everyday life, a tool which adds to one’s own style. On 22nd September, the city’s official Car-free Day on the Andrassy Boulevard’s new cycle lane will feature a fashion show which celebrates the latest trends on bikes.
RIDE THE CATWALK! is a campaign which asks Budapest residents to upload or send pictures about themselves on a bicycle. The three weeks long campaign contains several street photo shoots and ends up on 16th September when an international jury chooses the most stylish Budapesters to be the models of the fashion show.
The members of the jury will be:
- Luu Anh Tuan (fashion designer, ANH TUAN)
- Bianka Bujdosó (blogger, OurFashion.blog.hu)
- Linda Fogt (blogger, cyclechic.hu)
- András Hajdu (photographer, Én és a biciklim)
- Dóra Kolontai (stylist, Glamour magazine)
- Ildikó Simonovics (curator, Street Fashion Budapest)
- Péter Szűcs (editor-in-chief, Fashion Issue magazine)
- Attila Till (celebrity)
- Mikael Colville- Andersen (founder of Copenhagencyclechic.com, one of The Guardian’s TOP10 fashion blogger)
The campaign will contain online and offline publications in a wide range of fashion magazines, blogs,journals, cycling sites and the official communication of the European Mobility Week in Budapest.
The fashion show will be followed by an afterparty in one of Budapest’s newest and chic night club, Ankert which is a few steps away from the venue. Dj’s will play in the afterparty which will hopefully contain Mikael Colville-Andersen’s Monumental Motion photo exhibition from the everyday life of the cycling Copenhagen. Premiere of Colville-Andersen’s Cycle Chic book which contains hundreds of beautiful photos from the Cycle Chic blogs from all around the world is under negotiation with publisher Thames&Hudson. A street fashion album by the SFB project will be also premiered here. The afterparty will then go on by famous dj’s playing.
Cycle Chic bloggers from different countries, including Mikael Colville-Andersen and Mary Embry- Hudson from Copenhagen will attend the events, such as the bicycle breakfast on Friday, the official opening ceremony of the annual Bike to Work! campaign by the Hungarian Cyclists’ Club. Other programmes are also organised for this weekend by the HCC.
The organisers:
Cyclechic.hu – a bicycle fashion blog, which runs for 3 years and is a member of the international Cycle Chic Republic, started by Mikael Colville- Andersen. The blog has become one of Hungary’s main cycling lifestyle sites which organised several bicycle fashion shows, parties, many of them with high level partners. Cycle Chic aims to focus on the chic and fashionable way of urban mobility on two wheels and to get more people on bikes. Cyclechic.hu’s editor Aron Halasz gave a talk about the project on the TEDxYouth@Budapest conference in 2011.
Street Fashion Budapest– SFB is a contemporary online museum of fashion and also a popular site for young fashionistas who are able to upload their everyday street fashion looks. Street fashion Budapest has a great reach at young urban people who care much about fashion and trends and are seeking for the new and contemporary.
[...] din cele mai mari bulevarde ale capitalei, inaugurând totodată o nouă pistă de biciclete(vezi aici). De ce au făcut ei un show de modă pe biciclete și nu de un critical mass cu zeci de mii de [...]